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004: Why Do Some People Become Trendsetters?

What does it take to have your unique-ness catch fire? Why might you want to have this happen, or not want to have this happen? And why are the opportunities for self-expression only increasing in today's day & age? This week we explore how even though some of us like to be unique, there is a select few that manage to bring the rest of the world along with them. We discuss topics such as: High Desire for Control, Minority Influence Theory, Reactance Theory, Normative vs Conforming Behaviors and so much more.

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