F.A.M.
a collective:
For Artists + Misfits

PURPOSE

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F.A.M. is the very first retail experience in LA dedicated to championing 1-of- 1 artwear. The current focus is to bridge the gap between online marketplaces and in-person interaction by providing broader access to artwear handmade by LA-based artists.

 

The long term goal is to build on F.A.M. with the launch of Trust Collective - a members-only subscription based approach to in-person retail. Trust is focused on making sustainable artwear more affordable, thereby providing access to underserved groups while helping build community for local artists.

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LOCATION

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As a result of F.A.M. performing exceedingly well at our flagship location in Melrose Place, we are now focused on further building out Trust Collective. As a result, F.A.M. has transitioned to a pop up, with locations taking place across LA. We are currently operating on an IYKYK* basis, so if you would like to be made aware of future pop-ups please join our email list.

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* if you know you know

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BACKGROUND​

 

F.A.M. was founded by Sumedhaa Kothari- an upcycle artist with a background in tech and a degree in Cognitive Science. It was created as a preliminary model for her greater passion around furthering accessibility within the fashion x art industry, as well as a first foray into her love of sustainability, resourcefulness & community.

 

Within the flagship store, she had the opportunity to champion the art sustainably handmade by the homies in LA, many of whom were instrumental in bringing this idea to life. Their pieces are shown below, being worn by patrons of the store.

 

ADDTL PROJECTS / PROGRAMS​

 

Free Sunday Community Upcycling:

[currently on hold until our next permanent location is secured] 

Donated clothes and materials (scraps, glues, paints etc) are provided to encourage youth and the general community to celebrate creativity and practice resourcefulness in a zero-cost way.

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F.A.M. Lookbook:

The first volume of F.A.M.'s coffee-table style lookbook aims to highlight the stories of the pieces and the artists featured in our flagship store. Our goal is to expand public awareness around sustainable artwear and it's grassroots origin, as well as provide an accessible way for our community to support our mission. The project is being spearheaded by creative director and curator, Shelley Johnson II and it's projected release date is scheduled for early Fall 2024.